I just went into our local Christian bookstore for the first time in several years. It struck me how hard advertising executives worked to make every object marketable to the Fold. There was the Outdoor Enthusiast Bible, with an Authentic Copywrited Mossy Oak Cover. For the devout chewer there was Scripture Gum.
It fascinated me to see how many ways there were to make money off God. But really that's just small change. If you want to make big bucks, start a religion. That's what L. Ron Hubbard did.
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